GROUP 53 - Music Video 2008/9

Monday, 3 November 2008

Further Footage

We were not completely convinced that we had all of the required footage we needed to complete the music video, therefore we were given the chance to use the half term holiday to shoot more footage to enable us to fulfill the potential of our music video. Before this half term, all of the footage we had so far was filmed in college during class time as the designated weekend we had to do the majority of our filming was unsuccessful as we did not get the footage we needed to complete our music video.

During half term we were successful in gathering the required footage needed to fulfill the potential of our music video and push the grade boundaries. The footage we shot was mainly of Emile lip syncing the song 'Charlotte' by 'Air Traffic' whilst walking with the camera on the tripod in his hands, you can't see Emile's hands which makes the shot very effective and as if the camera is on 'dolly tracks'.

As we now have much more footage, i am confident that we can fulfill the potential of the music video with the new footage as we now have plenty of footage making the music video more interesting to watch as we have a larger variety of footage available to use.

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Thursday, 23 October 2008

Editing Phase

For our music video project, the editing phase is a very important part seeing as we have not yet filmed all the footage we need. It is very important to fulfill the potential of the footage we already have. So far we have used our editing time to cut between shots using effects such fading. Another thing we need to do to with our music video in order to fulfill the potential of it is edit the colours, this is what we are currently doing as this way each shot will look more interesting, making at less dull and making the focus in the shots clear as it makes it stand out much more.

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Wednesday, 15 October 2008

Response to rough cut feedback

After receiving feedback on our rough cut from other media students, it is clearer to us as a group to what we need to so to improve our music video and in order to fulfill its potential as a project. The feedback enabled us to put our objectives into prospective, for example, it is now clear to us that our main objective is editing before the music is video is finished. Our rough cut was a basic example of what we will have when we have completed the music video, during the phase where we will get the majority of our editing done we will add many more effects to the music video making it more exiting and interesting to watch. It is also important that we use all of our footage effectively, cutting from one shot to another throughout the music video, this is also important as the more variety we have in our shots the better as if we use a particular shot too much or for too long we risk making the music video boring or tedious to the audience. If we are successful in the editing process of the music video and use all of the footage effectively, i am confident that we can make a very interesting and professional music video.

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Monday, 13 October 2008

Feedback from Rough Cut

Camerawork
One of the common comments from the feedback of the rough cut was that more variety of shots were needed in the section for comments on the camerawork.

Editing
One of the comments on our editing was that the 'lip syncing needs to be sorted' this is something we are currently working on and the lip syncing will be in line by the time our final music video is finished. A more positive comment on the editing was that the shot where Emile pops out from between the couple is good and takes the audience by surprise.

Effects
People have criticized there is a lack of effects used but we will use more effects before we finish the the music video.

Mise-en-scene
On one of the shots the sun is glaring in the background, one of the comments from our feedback says that this is good and effective. There were other positive comments on the mise-en-scene, such as the editing and the lighting throughout the music video which is effective in the video as it makes it more realistic.

Performance/Genre
In the feedback it said that the performance was good in most points as the people acting in the video did not show embarrassment, this is clearly a good thing as the better the performance of the actors, the more realistic the music video will seem. One of the comments said that when Emile is singing the song, it looks realistic as if he is actually singing in real life. A less positive point from the feedback, points out that there were times during the video where we did not keep a straight face. this is important as the video needs to be serious as it will make it realistic, to solve this, we will not use the footage where some of the acting is less believable.

Continuity
In our rough cut, it is not clear exactly how the final project will pull together as it is still largely unedited for most of the video, despite this, the people who commented on or rough cut sated that the continuity is good and it is clear where the video is heading in terms of a transformation between a unedited rough cut and a decent final music video.

Overall Comments
Generally, people like the idea of the video and think that it will be good at the end of the project, despite this, people feel that more editing is required if the music video is to fulfill its potential.

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